WE HELP YOU Take The Leap.

INSPIREflies is an online platform that inspires and supports the advancement of female entrepreneurship

At INSPIREflies you have access to a rich collection of profiles highlighting female entrepreneurs. Whether she is a Founder, Investor, or CEO of a small business, each woman is a pioneer and innovator, courageously choosing to be the leader of her own success.


Through the profiles, you can read the entrepreneur’s own words that describe how she built and advanced her business from the ground up. You’ll learn about her journey, where she gained insight, found guidance and mistakes made along the way.


Women may not initially see themselves as the CEO of a successful startup or as an investor in a portfolio of thriving companies. The statistics remind us of this reality: women head up only 10 percent of startup businesses in the US, and receive only 7 percent of funding from investors. Although women-owned enterprises operate with far less capital, they produce 12 percent higher returns. The INSPIREflies vision is to not only improve these statistics for women, but to further bridge the gap by encouraging and supporting women as equal partners with men in the startup and small business ecosystem. Our hope is that these stories motivate other women to pursue their own entrepreneurial paths.


Think you’re ready to take the leap into entrepreneurship? INSPIREflies will guide you with articles, networking events, support services and a curated list of useful tools and resources for establishing and running a business.


Our hope is that INSPIREflies ignites your passion for entrepreneurship and encourages you to both pursue your own path and fiercely commit to your vision. We believe in you.

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Michele Landa Riggio 

Co-founder

Michele believes in the power of every woman. She is inspired by her daughter and two sons to do her part to make the business world more supportive and embracing of smart, capable women. Michele is a brand strategist with 20 years of agency and corporate experience building and managing legacy and new brands including Royal Caribbean, Frito-Lay, Hefty, Visa and Girl Scouts to name a few.  Most recently, she led branding efforts for a national youth leadership organization and spearheaded its largest cause marketing campaign, which advocated for gender balanced leadership. She is the founder of MLR Communications, a brand strategy consultancy.

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Lauren Sekuler Traum

Co-founder

Lauren is an entrepreneur who is passionate about helping other entrepreneurs start and build successful businesses.  She has more than 20 years of experience working as a management consultant and has also held Corporate Strategy, Financial Management, Operations and Internal Consulting roles at global consumer products companies and leading financial institutions. Lauren is the Founder of L.S.Team Consulting where she brings her expertise in strategy, operations, sales, marketing and project management to support businesses, from Fortune 500 companies to startups. She works with leadership teams to devise and execute high growth strategies that improve profitability and operational efficiency.

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Danielle DiMartini 

Content Manager

Danielle has been a freelance copywriter in New York City for almost 20 years, with a client roster that includes packaged goods, retail and non-profit. Her expertise centers on web content, copyediting and copywriting; her agency experience includes writing for clients as varied as Clairol, Amtrak, Sears and the New York Department of Health. Fluent in Spanish, she has also worked as a content translator and advisor on various projects in both the Latin American music industry and several community-based organizations. She recently completed her first young adult novel.